good art inspires;
good design motivates.
– OTL AICHER
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– OTL AICHER
Logo | branding | website
Small business plant nursery and landscaping company.
Created a logo, brand refresh, and responsive website design for a local nursery and landscaping company. Kept the new design modern, inviting and friendly.
mailers | social graphics | conference stage display
USA-based direct sales company selling meal kits and delicious, easy-to-prepare food products.
Created mailers and social graphics for the nationwide promotion of bi-annual sales meetings. Collaborated with the corporate design team and CEO to create a backdrop for national leadership conferences both in-person and virtual.
Imagined natural shampoo, conditioner and body soap bar company.
Created logo, branding, and packaging concept for a fictional environmentally conscious soap company. Displayed experience in conceptual branding and foldable package design.
Independent musician.
Collaborated with a rising musician to create a logo design that reflected her personal artistic style. Conceptualized social graphics for her brand refresh announcement.
advertisement campaign
Conceptual poster ad campaign for the NRDC and Ad Council.
Conceptual advertisement campaign illustrating the double effects of food waste in landfills. Gold & Best of Show Award winner at the 2019 Advertising Federation Awards.
WEBSITE DESIGN
Local Alexandria lake tradition and legacies museum.
A reimagined website layout of a lake museum website, created as part of a redesign challenge. Created responsive layouts while using all content from current website.
LOGO | BRANDING | SOCIAL GRAPHICS
Adoptive and foster parenting coaching source, dedicated to carrying on the mission of founder Stacy Manning.
Created logo, branding guidelines, business materials, and social graphics. Clean, appealing branding for an educational and collaborative parent coaching source.
Educational blog with a focus on holistic and natural dog products, health knowledge, and training methods.
Worked with an independent blog writer to create an emblem logo of an illustrated dog, modeled after the client’s own golden retriever. Used a warm color palette to emphasize the welcoming nature of the educational blog.
app design
Mobile fitness tracking application.
Conceptual redesign for a more straight forward approach to tracking activity data in this mobile fitness app.
Conceptualized rhino rescue advertisement for National Geographic.
Created linoprint of the endangered Sumatran Rhino, scanned and incorporated it into a National Geographic magazine ad.
Logo | branding
Membership strategist and virtual assistant.
Created logo, branding guidelines, and client collateral materials for an independent business strategist and virtual assistant.